I don't have access to Amazon Marketing Cloud. Here is how I used a manual switchback experiment and Google Meridian to find the true value of my ad spend.
Hey Elie, I had code for the Meridian part but not the switchback. Unfortunately, Amazon doesn’t give small sellers tools for experimenting so it was all manually done
Hey Jonathan,
Great post!
Do you mind sharing the notebook/code for the project?
Hey Elie, I had code for the Meridian part but not the switchback. Unfortunately, Amazon doesn’t give small sellers tools for experimenting so it was all manually done